& Why You Can’t Afford the Same Mistake
If only I’d known better years ago 🤭
This is Linds circa probably 2017 or 2018. She looks happy, BUT...
At that time, I thought I knew what branding was and it most certainly wasn’t a priority to me. So, I snagged not one, not two, but THREE cheap logos on sites like Fiverr ranging from $10-$50.
There are a lot of people out there, designers included, that don’t think starting out with a logo like that is a bad thing. 🧐 I’m talking logos that almost anyone can whip up real quick like usually using a template of some kind. Oof. Talk about blending into the crowd.
I don’t necessarily think it’s the WORST thing in the world, especially if you’re just starting out and you don’t have a solid plan/are unsure if your idea for your biz is something you’ll do long-term. It CAN be an affordable option for a very short time while you’re testing the waters. 🌊
BUT, here’s why I think it was DEFINITELY a mistake for me and how it might be for you too:
I’m certain if I had someone help me gain clarity in my business and my goals for the future and tie everything together with a solid brand strategy and design that helped me stand out…. I would’ve seen success SO MUCH sooner and been much more likely to follow through with my goal of owning my own business.
Instead, I struggled for years, burnt-out in a job 🥵 I wasn’t thrilled about, and flopped back and forth from biz idea to biz idea that wasn’t right for me. 👎
Had I understood the importance of branding sooner, I would’ve been 3-4 years full-time in my biz and chilling one the beach with a mojito in my hand working my ideal 20 hours a week 🌴
BUT, now, I get to take that experience and make sure that’s not your struggle! Let’s get years ahead for future you by diving into this mini-training:
PS: if you’d prefer to watch the video, click over to my Youtube HERE.
What is Branding & Why the F Does It Matter?
First, let’s talk about what branding is.
I usually like to start off by discussing what branding isn’t. On its own, branding is NOT your:
You might be thinking, “Okay, Linds. You don’t know what you’re talking about.” But hear me out for a sec.
Branding is how your customer/client feels when they interact with any of those elements of your business. Branding goes…
K, cool. But, why does it matter?
Branding does more things for your business than I can probably include in one blog post. I know you don’t want to read a novel rn. So, let’s keep it short and to the point.
Here’s what an amazing design that’s backed up by an in-depth brand strategy can do for your business:
Dive into the brand discovery process and dip your toes into building a solid brand strategy with my FREE Brand Discovery Workbook. I take my design clients through this exact process to start out any project, so you’re getting a TON of value for free ($1k value 🤓 say whattt) You’ll learn:
PS: Watch the full video here and follow me on all of the socials for more goodies like this!
Please check your email & confirm to snag your freebie!